Bizarre Billboard Ad...

So I'm driving home from... well that's not really important.. anyway I see a billboard for Chipotle restaraunt - it says "Burritos so big you'll want to ride them." What? That doesn't make any sense and certainly does NOT make me want to EAT one. Made me think of strange and disturbing things that I really should not think about.... ahhhh... that reminds me.. need to take my crazy pills.